Brand Building. By Stealth

To come in under the radar, you have to harness the energy, insights and influence of your local businesses to build the brand with you. You are the enabler, not the controller. For a brand to have an identity that consumers use and trust is the holy grail. But you need to have marketing muscle … Continue reading Brand Building. By Stealth

Waveney Valley Project: A tourism case study

It was clear that the project was about local identity, pride and cohesion rather than just tourism. In the heat of the summer of June 2012 the author Louis de Bernieres officially opened the Waveney Valley to a packed and excited audience of local and district councillors, tourism business owners, local food producers, historic architects and … Continue reading Waveney Valley Project: A tourism case study

What exactly is a Living Museum?

Historical re-enactment, tribes, tradition, culture, ethnic group or cultural show; does this reflect who the modern nation is today? An article in the online publication Tourism Update monthly magazine caught my attention yesterday; “Fresh Ideas for Selling Namibia” and being involved in outbound tourism to Southern Africa, clicked on the link to find out more. … Continue reading What exactly is a Living Museum?

Just because the lady loves flowers.

The High Commission of South Africa in London is the diplomatic and public face of South Africa in the UK and has one of the best addresses in town - right on Trafalgar Square. I have visited many times, and it certainly feels like stepping into a time capsule that takes me back to a … Continue reading Just because the lady loves flowers.

Is Yours a “Something for Everyone” Destination?

It has always puzzled me how marketeers can be so arrogant to think their brand can appeal to everyone, all of the time. Do they think they will miss some customers with this “catch all’ approach? Now that we can theoretically reach all of the citizens in all of the world, without I suspect, really … Continue reading Is Yours a “Something for Everyone” Destination?

Township Tourism. What’s in a name?

People visit townships for a variety of reasons. For us, it was to re-acquaint ourselves with what Cape Town has to offer the visitor In our roles as UK and USA Reps for Cape Town Tourism. We were invited to explore the unexpected Cape Town and experiencing the townships formed a key part of this … Continue reading Township Tourism. What’s in a name?

What is the Point of Trade Shows?

What is the point of trade shows? Ever since I started in the tourism business, trade shows have been an integral, if misunderstood part of the communications landscape. On the one hand you were excited because it meant getting out of the office for a few days with the occasional bonus of not having to … Continue reading What is the Point of Trade Shows?

What Next for the UK Tourism Industry?

Is ours an industry whose time has finally come? Or are we still rooted somewhere in a murky past, with odd opening hours, exhibits roped off and strange food? The past three years have not only seen huge changes in the way consumers access leisure and make their choices, but how suppliers have responded. The … Continue reading What Next for the UK Tourism Industry?

Customers Don’t Like Surprises

Customers don’t like surprises and telling them that they must pay extra for the consumption of additional services whilst your guest, is an unusual approach. On a recent trip to Cape Town to spend a week as guest of Cape Town Tourism (CCT), exploring the ‘Unexpected Cape Town’ Mary Tebje spent time with a number … Continue reading Customers Don’t Like Surprises

Is there a gap in the market for some straight talking?

Wherever your business is in the world, you are bound to have been directly or indirectly affected by the hosting of a major sporting event; a World Cup, the Commonwealth Games or the Olympics. We can’t get away from them. Love them or loathe them, they are very much a part of the global economic … Continue reading Is there a gap in the market for some straight talking?