Fewer platitudes would reassure potential visitors about the safety of your destination

Another week, another World Travel Market and each year I can’t fail to notice the footprints of some geographical areas continue to shrink, and the quality of stands gives off a tired and ‘must-we-be-here’ vibe. But there are still lots of growing footprints with big-ticket stands, some with intimidating fortress-like walls into which only the … Continue reading Fewer platitudes would reassure potential visitors about the safety of your destination

What is the Point of Trade Shows?

What is the point of trade shows? Ever since I started in the tourism business, trade shows have been an integral, if misunderstood part of the communications landscape. On the one hand you were excited because it meant getting out of the office for a few days with the occasional bonus of not having to … Continue reading What is the Point of Trade Shows?