Once the larder for London, the Chilterns' are enjoying a revival of food fortunes with independent producers setting up their stalls across the hills. I heard on the grapevine that pickers were needed to help bring in the Solaris harvest at Frithsden vineyard last month. 40 or so volunteers, including locals and "I missed it … Continue reading I heard it on the grapevine
Why is more effort not made by businesses who supply food and beverage directly into the visitor economy to source and sell what is local when we know that enjoying good produce and local food is increasingly key to reasons why holidaymakers choose destinations in England? Perhaps this is true the world over? Why is … Continue reading For some destinations, food is integral to the visitor offer. For others, it’s an after-thought.
It’s time to look beyond the membership fee for new opportunities in the travel and leisure industry. It's time for tourism businesses to really engage and start promoting their destination first, their product second. Why then, should DMO’s now support the businesses who supply into their destination offer? We are all so inter-connected these days … Continue reading Isn’t it time small #tourism businesses looked beyond the DMO membership fee?
Today is the 25th anniversary of the World Wide Web, an innovation that has fundamentally changed society much as the Industrial Revolution did in the 18th century. The travel and tourism industry is one transformed - indeed is still transforming and keeping we travel and tourism professionals on our toes. No longer in control of … Continue reading 25 years old today: what difference has the World Wide Web really made to #travel?
It's not just about grand vistas and easy to capture statements of beauty, it's in the detail that a landscape's story is told. Full of bold statements and a mind-boggling array of activities, I wasn't sure five night's in a resort would do the Overberg region in the Western Cape any justice. Much visited, advocated … Continue reading Locals are Destinations’ Custodians
Another week, another World Travel Market and each year I can’t fail to notice the footprints of some geographical areas continue to shrink, and the quality of stands gives off a tired and ‘must-we-be-here’ vibe. But there are still lots of growing footprints with big-ticket stands, some with intimidating fortress-like walls into which only the … Continue reading Fewer platitudes would reassure potential visitors about the safety of your destination
To come in under the radar, you have to harness the energy, insights and influence of your local businesses to build the brand with you. You are the enabler, not the controller. For a brand to have an identity that consumers use and trust is the holy grail. But you need to have marketing muscle … Continue reading Brand Building. By Stealth