Tag: Marketing

A beautiful beach, birds and tolling bells

by Mary Tebje, posted in Cemetaries, European Union, Film tourism, food tourism, France, Heritage and History, Heritage food, Local Distinctiveness, Museums, Rural heritage, Rural Tourism, Short breaks, Travel and Leisure, Travel and Tourism

"Don't go near the taxi drivers!" screamed the guidebook, "they're rude and aggressive". Not so, our non-Uber Uber driver, who thought that a popular Barbara Streisand ballad on maximum decibels, would set the scene for our girls weekend away. What strikes you first when heading along the Promenade des Anglais into the Old Town of … Continue reading A beautiful beach, birds and tolling bells

Brand Building. By Stealth

by Mary Tebje, posted in DMO's, Marketing Communications, Niche marketing, Retail, Travel and Leisure, Travel and Tourism, Uncategorized

To come in under the radar, you have to harness the energy, insights and influence of your local businesses to build the brand with you. You are the enabler, not the controller. For a brand to have an identity that consumers use and trust is the holy grail. But you need to have marketing muscle … Continue reading Brand Building. By Stealth