On a recent visit to Belgium, I was both challenged and surprised with what I experienced; a restored heritage village whose retail offer was just a bread vending machine, enjoyed gourmet food, drank Leffe abbey beer, visited a castle haunted by a KKK look-alike ghost, had breakfast with pensioners visiting the many scenes from the famous … Continue reading The great Brexit debate
Why is more effort not made by businesses who supply food and beverage directly into the visitor economy to source and sell what is local when we know that enjoying good produce and local food is increasingly key to reasons why holidaymakers choose destinations in England? Perhaps this is true the world over? Why is … Continue reading For some destinations, food is integral to the visitor offer. For others, it’s an after-thought.
“The Rose Garden was described by designer Sir Geoffrey Jellicoe as a vegetable form, like a cabbage, with each bed intended to envelop the visitor and draw them deeper into the garden,” explained Cliveden head gardener Andrew Mudge. Much like the entire National Trust estate at Cliveden, drawing you in up the drive as you … Continue reading Inspired Chilterns’ Landscapes at National Trust Cliveden
It’s time to look beyond the membership fee for new opportunities in the travel and leisure industry. It's time for tourism businesses to really engage and start promoting their destination first, their product second. Why then, should DMO’s now support the businesses who supply into their destination offer? We are all so inter-connected these days … Continue reading Isn’t it time small #tourism businesses looked beyond the DMO membership fee?
To come in under the radar, you have to harness the energy, insights and influence of your local businesses to build the brand with you. You are the enabler, not the controller. For a brand to have an identity that consumers use and trust is the holy grail. But you need to have marketing muscle … Continue reading Brand Building. By Stealth
“Is this place only full of old people?” is what I hear from younger family members who dig deep to drum up enthusiasm for yet more hunt-the-horses, or count-the-crests whilst we visit another National Trust (NT) property. “Don’t go anywhere, near anything, or see if you can fit into that wardrobe, just in case, god … Continue reading Do Small Children Like to Wear Lavender?
Some businesses continue to moan about the impact the internet is having on their profitability, and in some cases viability. I listened to a lively discussion on the radio this morning with representatives from the book trade on how they are trying to deal with those annoying people who are ‘skim-browsing’ in their shops, checking … Continue reading Sometimes Industry Needs a Crisis