Why is more effort not made by businesses who supply food and beverage directly into the visitor economy to source and sell what is local when we know that enjoying good produce and local food is increasingly key to reasons why holidaymakers choose destinations in England? Perhaps this is true the world over? Why is … Continue reading For some destinations, food is integral to the visitor offer. For others, it’s an after-thought.
It was clear that the project was about local identity, pride and cohesion rather than just tourism. In the heat of the summer of June 2012 the author Louis de Bernieres officially opened the Waveney Valley to a packed and excited audience of local and district councillors, tourism business owners, local food producers, historic architects and … Continue reading Waveney Valley Project: A tourism case study