Tag: food producers

For some destinations, food is integral to the visitor offer. For others, it’s an after-thought.

by Mary Tebje, posted in Chilterns, DMO's, Local Distinctiveness, London, Marketing Communications, Niche marketing, Retail, Rural Tourism, Segmentatino, Short breaks, Travel and Leisure, Travel and Tourism, UK

Why is more effort not made by businesses who supply food and beverage directly into the visitor economy to source and sell what is local when we know that enjoying good produce and local food is increasingly key to reasons why holidaymakers choose destinations in England? Perhaps this is true the world over?  Why is … Continue reading For some destinations, food is integral to the visitor offer. For others, it’s an after-thought.

Waveney Valley Project: A tourism case study

by Mary Tebje, posted in DMO's, Marketing Communications, Niche marketing, Rural Tourism, Travel and Leisure, Travel and Tourism

It was clear that the project was about local identity, pride and cohesion rather than just tourism. In the heat of the summer of June 2012 the author Louis de Bernieres officially opened the Waveney Valley to a packed and excited audience of local and district councillors, tourism business owners, local food producers, historic architects and … Continue reading Waveney Valley Project: A tourism case study