On a recent visit to Belgium, I was both challenged and surprised with what I experienced; a restored heritage village whose retail offer was just a bread vending machine, enjoyed gourmet food, drank Leffe abbey beer, visited a castle haunted by a KKK look-alike ghost, had breakfast with pensioners visiting the many scenes from the famous … Continue reading The great Brexit debate
Tag: target markets
Is Yours a “Something for Everyone” Destination?
It has always puzzled me how marketeers can be so arrogant to think their brand can appeal to everyone, all of the time. Do they think they will miss some customers with this “catch all’ approach? Now that we can theoretically reach all of the citizens in all of the world, without I suspect, really … Continue reading Is Yours a “Something for Everyone” Destination?
Customers Don’t Like Surprises
Customers don’t like surprises and telling them that they must pay extra for the consumption of additional services whilst your guest, is an unusual approach. On a recent trip to Cape Town to spend a week as guest of Cape Town Tourism (CCT), exploring the ‘Unexpected Cape Town’ Mary Tebje spent time with a number … Continue reading Customers Don’t Like Surprises