Gun Crime and Tourism – reality vs perceptions

There are some parts of the world where crime flourishes, and gun crime in particular. This article is not about the rights and wrongs of gun ownership, but the impact it has on international tourism which is vital for job and wealth creation in all participating destinations. As an ex-pat living in the UK, I have read … Continue reading Gun Crime and Tourism – reality vs perceptions

Is Yours a “Something for Everyone” Destination?

It has always puzzled me how marketeers can be so arrogant to think their brand can appeal to everyone, all of the time. Do they think they will miss some customers with this “catch all’ approach? Now that we can theoretically reach all of the citizens in all of the world, without I suspect, really … Continue reading Is Yours a “Something for Everyone” Destination?