Autumn offers up the landscape to winter

Beneath a full moon, a pink mist tumbles and rolls, blanketing the contours, icy grass and spectral trees. The chalk track is greasy and slick underfoot, catching the unwary walker. The early morning autumn sun is very low and shining straight into my face so I can’t see what’s ahead; camouflaged dog turds amongst the decaying, … Continue reading Autumn offers up the landscape to winter

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Tastes of the Chess Valley

Drinking before lunchtime is not without risk; needing a loo whilst out on the trail, not finding the trail, or failing to turn up for lunch on time! The Chilterns is a living, working area of beautiful countryside whose character has been shaped by agriculture, industry and the people who have lived and worked here over … Continue reading Tastes of the Chess Valley

Is Yours a “Something for Everyone” Destination?

It has always puzzled me how marketeers can be so arrogant to think their brand can appeal to everyone, all of the time. Do they think they will miss some customers with this “catch all’ approach? Now that we can theoretically reach all of the citizens in all of the world, without I suspect, really … Continue reading Is Yours a “Something for Everyone” Destination?