A landscape defines a destination. Too many destinations are churning out the same old ‘me too’ messages that fail to excite or intrigue potential visitors because so often it's the detail that is overlooked in the quest to instantly capture the bigger, more visually obvious picture. It’s only when you stop racing through the landscape and look closely, … Continue reading Talking Landscapes
Tag: destinations
Fewer platitudes would reassure potential visitors about the safety of your destination
Another week, another World Travel Market and each year I can’t fail to notice the footprints of some geographical areas continue to shrink, and the quality of stands gives off a tired and ‘must-we-be-here’ vibe. But there are still lots of growing footprints with big-ticket stands, some with intimidating fortress-like walls into which only the … Continue reading Fewer platitudes would reassure potential visitors about the safety of your destination
Brand Building. By Stealth
To come in under the radar, you have to harness the energy, insights and influence of your local businesses to build the brand with you. You are the enabler, not the controller. For a brand to have an identity that consumers use and trust is the holy grail. But you need to have marketing muscle … Continue reading Brand Building. By Stealth
Waveney Valley Project: A tourism case study
It was clear that the project was about local identity, pride and cohesion rather than just tourism. In the heat of the summer of June 2012 the author Louis de Bernieres officially opened the Waveney Valley to a packed and excited audience of local and district councillors, tourism business owners, local food producers, historic architects and … Continue reading Waveney Valley Project: A tourism case study
Is Yours a “Something for Everyone” Destination?
It has always puzzled me how marketeers can be so arrogant to think their brand can appeal to everyone, all of the time. Do they think they will miss some customers with this “catch all’ approach? Now that we can theoretically reach all of the citizens in all of the world, without I suspect, really … Continue reading Is Yours a “Something for Everyone” Destination?
Mary Tebje 