It’s time to look beyond the membership fee for new opportunities in the travel and leisure industry. It's time for tourism businesses to really engage and start promoting their destination first, their product second. Why then, should DMO’s now support the businesses who supply into their destination offer? We are all so inter-connected these days … Continue reading Isn’t it time small #tourism businesses looked beyond the DMO membership fee?
Category: Trade Shows
Fewer platitudes would reassure potential visitors about the safety of your destination
Another week, another World Travel Market and each year I can’t fail to notice the footprints of some geographical areas continue to shrink, and the quality of stands gives off a tired and ‘must-we-be-here’ vibe. But there are still lots of growing footprints with big-ticket stands, some with intimidating fortress-like walls into which only the … Continue reading Fewer platitudes would reassure potential visitors about the safety of your destination
Just because the lady loves flowers.
The High Commission of South Africa in London is the diplomatic and public face of South Africa in the UK and has one of the best addresses in town - right on Trafalgar Square. I have visited many times, and it certainly feels like stepping into a time capsule that takes me back to a … Continue reading Just because the lady loves flowers.
Just what is the point of Travel Trade Shows?
Ever since I started in the tourism business, trade shows have been an integral, if misunderstood part of the communications landscape. On the one hand you were excited because it meant getting out of the office for a few days with the occasional bonus of not having to travel to Birmingham - and on the … Continue reading Just what is the point of Travel Trade Shows?
