Some businesses continue to moan about the impact the internet is having on their profitability, and in some cases viability. I listened to a lively discussion on the radio this morning with representatives from the book trade on how they are trying to deal with those annoying people who are ‘skim-browsing’ in their shops, checking … Continue reading Sometimes Industry Needs a Crisis
Category: Marketing Communications
Is Yours a “Something for Everyone” Destination?
It has always puzzled me how marketeers can be so arrogant to think their brand can appeal to everyone, all of the time. Do they think they will miss some customers with this “catch all’ approach? Now that we can theoretically reach all of the citizens in all of the world, without I suspect, really … Continue reading Is Yours a “Something for Everyone” Destination?
Mary Tebje 