Waveney Valley Project: A tourism case study

It was clear that the project was about local identity, pride and cohesion rather than just tourism. In the heat of the summer of June 2012 the author Louis de Bernieres officially opened the Waveney Valley to a packed and excited audience of local and district councillors, tourism business owners, local food producers, historic architects and … Continue reading Waveney Valley Project: A tourism case study

What exactly is a Living Museum?

Historical re-enactment, tribes, tradition, culture, ethnic group or cultural show; does this reflect who the modern nation is today? An article in the online publication Tourism Update monthly magazine caught my attention yesterday; “Fresh Ideas for Selling Namibia” and being involved in outbound tourism to Southern Africa, clicked on the link to find out more. … Continue reading What exactly is a Living Museum?

Mind the Swan Uppers on your way up the river!

England is full of quaint customs - some funny and others frankly bizarre. Some with origins lost or simply re-invigorated to suit modern tastes and bank holidays. Swan Upping is neither. Firmly routed in the 12th century, it is both necessary for conservation of mute swans and acts as a gentle reminder of just who … Continue reading Mind the Swan Uppers on your way up the river!

Is Yours a “Something for Everyone” Destination?

It has always puzzled me how marketeers can be so arrogant to think their brand can appeal to everyone, all of the time. Do they think they will miss some customers with this “catch all’ approach? Now that we can theoretically reach all of the citizens in all of the world, without I suspect, really … Continue reading Is Yours a “Something for Everyone” Destination?