Tag: heritage

25 years old today: what difference has the World Wide Web really made to #travel?

by Mary Tebje, posted in Local Distinctiveness, London, Marketing Communications, Social Media, South Africa, Travel and Leisure, Travel and Tourism

Today is the 25th anniversary of the World Wide Web, an innovation that has fundamentally changed society much as the Industrial Revolution did in the 18th century. The travel and tourism industry is one transformed - indeed is still transforming and keeping we travel and tourism professionals on our toes. No longer in control of … Continue reading 25 years old today: what difference has the World Wide Web really made to #travel?

Talking Landscapes

by Mary Tebje, posted in Local Distinctiveness, Niche marketing, Rural Tourism, Short breaks, Travel and Leisure, Travel and Tourism, UK

A landscape defines a destination. Too many destinations are churning out the same old ‘me too’ messages that fail to excite or intrigue potential visitors because so often it's the detail that is overlooked in the quest to instantly capture the bigger, more visually obvious picture. It’s only when you stop racing through the landscape and look closely, … Continue reading Talking Landscapes

Do Small Children Like to Wear Lavender?

by Mary Tebje, posted in Marketing Communications, National Trust, Retail, Travel and Leisure, Travel and Tourism, UK

“Is this place only full of old people?” is what I hear from younger family members who dig deep to drum up enthusiasm for yet more hunt-the-horses, or count-the-crests whilst we visit another National Trust (NT) property. “Don’t go anywhere, near anything, or see if you can fit into that wardrobe, just in case, god … Continue reading Do Small Children Like to Wear Lavender?

Mind the Swan Uppers on your way up the river!

by Mary Tebje, posted in Buckinghamshire, Cliveden, Heritage and History, Local Distinctiveness, London, Market Town, National Trust, Niche marketing, River Thames, Rural Tourism, Sense of Place, Short breaks, Swan Upping, Travel and Leisure, Travel and Tourism, UK

England is full of quaint customs - some funny and others frankly bizarre. Some with origins lost or simply re-invigorated to suit modern tastes and bank holidays. Swan Upping is neither. Firmly routed in the 12th century, it is both necessary for conservation of mute swans and acts as a gentle reminder of just who … Continue reading Mind the Swan Uppers on your way up the river!

What Next for the UK Tourism Industry?

by Mary Tebje, posted in DMO's, Travel and Leisure, Travel and Tourism

Is ours an industry whose time has finally come? Or are we still rooted somewhere in a murky past, with odd opening hours, exhibits roped off and strange food? The past three years have not only seen huge changes in the way consumers access leisure and make their choices, but how suppliers have responded. The … Continue reading What Next for the UK Tourism Industry?