Unlocking Tourism Marketing

It takes a community to nurture and grow a resilient visitor economy

After 25 years, my tourism marketing comms business continues to evolve, sometimes taking an unexpected turn, buffeted by the market and local demand. You may think it sounds exhausting, keeping me on my toes, anticipating, expecting, reacting. Not a bit of it!

I live and work in the naturally outstanding Chiltern Hills in South East England with access across the country. I love being outdoors, walking with my dog Leo, family and friends as we enjoy solving the world’s problems whilst navigating a muddy track or jumble of winding country lanes, onwards to the pub.

A real strength of my business is my community of talented, creative tourism colleagues and clients, at home and abroad, some of whom are now good friends. We have walked many miles together, shared wonderful meals (and some mishaps), work creatively and tirelessly to bring a sense of place and commercial purpose to benefit and grow tourism communities in places off the beaten track and radar.

We come together for larger or more complex projects to provide business support services, creativity through content writing & photography, product development, tourism marketing comms and now, tourism retail.

We could get on well

Collaborating and working towards a common goal is the only way to be a success, whilst making a positive statement in a busy, crowded, very noisy marketplace. You won’t find a ‘something for everyone’ approach from me. What you will find is attention to detail, a celebration of the detail in fact as consumers look for deeper, more meaningful experiences, that are more than just skin deep. These are techniques that will make your business stand out and be somewhere desirable and accessible. If this is your philosophy, we will get on well!

What is local and special about your business?

If you can answer that question, perhaps you can teach me! But if you can’t, let me guide and furnish you with the skills and techniques needed to speak to your customers about your own sense of place. There is the discovery of a wider regional story, of which your customers can be a part; crucial communication techniques that speaks about more than a bed for the night, a coffee on the high street or a glass of beer in a pub. You can find out more about boosting your local visitor economy.

Please stop by and say hello

Thank you to my amazing colleagues and clients, a vital community forged over 30 years in the industry I love. You will find my career profile with dates and detail on LinkedIn, so won’t repeat it here.

You are very welcome to contact me for a chat about your business needs and customer expectations. If I have worked with you in the past, do say hello!

---